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GREENSPIN - a videopoetry short

Duration 3 minutes

Words Helen Moore

Images Howard Vause

Storyboard Helen Moore and Howard Vause

Performance Helen Moore / Niall McDevitt


GREENSPIN liberates and exposes the language of corporate advertising and ‘greenwashing’. It references the creative practice of subvertising through the medium of satirical videopoetry – in this case a blend of cinepoetry, with elements of voice, music and animation superimposed over still and moving graphics (constituting an ante-narrative (in the form of an ‘ad’ for the spoof Greenspin PR company) followed by the performance of the poem ‘From Greenwash, A User’s Manual’, where the sound of the drum is visually united with the drum of the washing machine.